How To Increase Your Conversion Rate With Email Marketing

Email marketing can be a very lucrative business if you know what you’re doing.  It’s not about sending a bunch of product offers to your mailing list and hoping for the best.  People join mailing lists to solve a problem, not to put money in your pocket just because you sent an email.  Even though you may not be sending affiliate offers and products you’ve created to them all day long, you can still make a nice monthly income.

Marketing Begins Before They Give You Their Email Address

Let’s say someone wants to learn how to make $300 a day so they can finally quit their job.  You have a product that teaches people how to make $1,000 a day using social media marketing.  You want to draw in the people who want to make money online.  You want to draw in the people who want to make money online using social media.  You also want to draw in the people who want to create an income stream that allows them to quit their jobs.  With all this in mind, you make specific post that attracts these specific groups.  Once they land on your site, you are starting the marketing process.  Your goal is to get as many people who land on your site to opt into your mailing list.  Once they opt-in, that’s only scratching the surface, you have more work that needs to be done.

Send Emails Over A Course Of Time

If it’s three days, seven day, or thirty days, you want to send your mailing list regular emails that will convince them to take action and buy your product.  So if this is for a seven-day email campaign, your emails may look something like this:

Day 1: Introducing yourself, why they’re on your list, and what you have in store for them.

Day 2: Dissecting The Problem

Day 3: Getting To The Root Of The Problem

Day 4-6: Addressing The Root Of The Problem And Telling Them About How To Solve This Problem In The Next Email

Day 7: Product Launch (Solution to the problem)

Depending on how many days you send your emails, the process may look a little different or completely different.  What you want to do is help them bring clarity and understanding to their problem, and as a final email, give them the solution they’ve been looking for.  The beauty is you can use an auto responder and have the emails sent out automatically to each new subscriber that joins your list.

Once They Buy, Put Them On A Separate List

Let’s face one cold hard truth about any type of marketing… you will not get everyone to buy your product.  So if you have a list of 10,000 email subscribers, and only 1% (100 people) bought your product, they need to be put on a separate list.  The main goal of every Internet marketing is to increase conversion and have more people in their “buyer’s list”.  This is called a sales funnel.  You get traffic to join a mailing list, within that mailing list, you try to convince them to buy your product.  Once they have bought said product, they join another mailing list.  The mentality behind this method is the buyer’s list are people who have more trust in you, so you will want to send more product offers their way.  The buyer’s list can also be seen as a list of people who get the first discount and bonuses you offer to your list.

What About If You’re Not Into Email Marketing?

Email marketing is very powerful because you have a list of contacts that you own.  Luckily for you if you’re not into Email marketing, you can still build an audience that will ultimately buy from you if done right.  Learn how to build this audience.  Click the link below…

Build A Loyal Audience And Following