The Reason Why Your Subscribers And Followers Are Not Buying

You are generating traffic, getting your followers on social media to start following you at a higher rate, your email list is getting more daily subscribers, but something’s wrong… you’re not getting any sales!  There is something you need to establish before you get one red cent from a customer.  You need to establish trust.  A lot of people who follow you or join your mailing list are following you and other people just like you, so you may sound like the rest of them.  You need to let them know that you’re different.  With you it’s not about the sales, it’s about helping the people following you and subscribing to your mailing list.  You have to start getting products that suit their needs more than shove products down their throat just because it has the highest payout.  You need to have an agenda for your mailing list and followers.  For example, if you’re in the health and fitness niche, have a goal for your subscribers to lose a certain amount of weight or gain a six pack and maintain a six pack.

When you deliver on your promise to your followers and subscribers, you build the highest level of trust.  Remember in the last post, The Misconception Of Traffic Generation, it talked about how the vast majority of your list are freebie-seekers.  So your job is to build trust and convert those freebie-seekers into buying customers.  Building trust is the most important thing in business.  The more your followers and subscribers trust you, the more easier selling and marketing to them becomes.  Instead of trying to sell them a product, it’s more like you’re presenting them a product.  It’s like a friend or an authority figure they look up to is putting them on to something that can help them.  When you gain this level of trust, getting sales almost becomes effortless.

Never take advantage of your followers and subscribers once they trust you.  It’s very important you give them nothing but the best so they’ll know that you’re the “real deal” and it’s in their best interest to buy from you.

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